The FMCG Case Study Collection
This collection of case studies showcases how some of the world’s most iconic brands - from Tiger Brands, Dettol and Cadburys - are breaking free from the race to the bottom. By pairing powerful storytelling with high-perceived-value rewards, they’ve turned everyday purchases into extraordinary experiences. Promotions that not only sold more product but also deepened emotional connections, secured retailer support, and built lasting brand equity.
