The smarter way to promote without destroying margin.
FMCG marketers are under more pressure than ever. You’re expected to drive volume, prove ROI, and stay top-of-mind - all while defending brand equity and margin. With private labels gaining ground and shopper loyalty up for grabs, discounting has become the default tactic. But heavy promos erode long-term value, watering down why consumers should love your brand.
TLC offers a smarter way forward, complementing the occasional discount. We help brands and shopper teams deliver compelling, experience-led rewards that feel generous to the consumer but cost a fraction of their real value. The result? A scalable alternative to discounting that promotes your brand story, connects with consumer passions and stretches the value of your promotional budget further.
What if…
- What if a leading snack brand could offer QSR vouchers with every purchase of a participating product, driving a 60% engagement rate, all while staying within budget?
- What if one of South Africa’s most trusted bread brands could boost sales by offering experiential rewards, from movie tickets to pamper sessions — achieving a 76% engagement rate and increasing basket spend?
- What if a leading confectionery brand could give 2 guaranteed rewards with every 2 products purchased, boosting sales, driving engagement, and standing out in a highly competitive market?
Didn’t think you could do that? Well, with TLC you can!
Not surprisingly, most marketers think: the more valuable the reward, the more expensive it is to run the promotion OR the fewer the people who can actually be rewarded within budget. But the opposite is true with TLC.
We’ve built a global reward ecosystem that turns the cost-to-value equation on its head. Thanks to our unique network of over 100,000 experience partners, our scale and our IP developed over 30 years, brands can give away much higher value to every single qualifying shopper - at a cost of just a few cents per pack.
That’s what you call a much smarter value exchange. One that drives conversion, captures more opt-ins and behavioural data, and helps build emotional affinity - without the margin and brand erosion of traditional price cuts.
Here’s an example…
- Shift Volume Without Discounts.
Our campaigns deliver proven rate of sale uplifts and increased basket size - without slashing prices. - Fixed-Fee Pricing. Guaranteed Budgets.
We give you clear ROI at a cost-per-unit you can plan for - no hidden fees, no escalating costs. - Every Shopper Wins. Every SKU Delivers.
TLC lets you reward every shopper, not just a lucky few. That’s real value exchange, at scale. - We Do the Heavy Lifting.
From reward sourcing and microsite build, to fulfilment and compliance - we handle it all via our all-in-one platform, COSMOS.
Protect your Brand. Maximise Your Impact.
Book a discovery call to unlock the TLC Value-Cost Paradox for your brand.